A Level Media Studies: Which adverts need to be studied for the Media Language and Representation topic?

There are three set adverts which can be accessed here. 

The set adverts are for Old Spice (tropical island featuring a model with a ‘volcano head’), Lucozade (‘In a different league’ advert featuring Gareth Bale) and Shelter advert (three faces featuring the text ‘But where will we live?’, ‘He can’t do that’ and ‘I can’t face it’).

Questions on advertising and marketing may be in relation to the set adverts, unseen adverts for equivalent products, or an unseen advert compared to a set advert for an equivalent product.  Further guidance on the use of unseen sources in the assessment of the Media Language and Representation topic can be found in a blog written by our Subject Advisor, John Hibbert.